Privacy Policy

Pimlico Driving School (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://www.pimlicodrivingschool.uk/ or use our driving lesson services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who Are We?

Pimlico Driving School provides professional manual and automatic driving lessons, intensive courses, refresher lessons, and driving test preparation services across London. We act as the data controller for the personal information collected through our website and services.

If you have any questions about this policy or how your data is handled, you can contact us using the details provided at the end of this document.

Information We Collect

We may collect and process the following types of personal data:

Information You Provide Directly

Name
Email address
Telephone number
Lesson enquiries and booking details
Messages submitted through contact forms
Payment-related information (processed securely via third-party providers)

Information Collected Automatically

IP address
Browser type and device information
Pages visited and interaction data
Cookies and similar tracking technologies

Automatically collected data helps us understand how visitors use our website and improve its performance.

How We Use Your Information?

We use personal data only where legally permitted and for legitimate purposes, including:

Responding to enquiries and booking requests
Providing driving lessons and related services
Managing lesson schedules and communications
Processing payments and invoices
Improving website functionality and user experience
Complying with legal and regulatory obligations

We do not use your data for unrelated purposes or excessive marketing.

Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process personal data:

Contractual necessity – to provide driving lessons and manage bookings
Legitimate interests – to operate and improve our services and website
Consent – for marketing communications and non-essential cookies
Legal obligation – to comply with applicable laws and regulations

Marketing Communications

We may contact you with relevant service-related updates or information where you have requested it or given consent. You can opt out of marketing communications at any time by using the unsubscribe option or contacting us directly.

We do not send unsolicited marketing messages.

Cookies & Tracking Technologies

Our website uses cookies to improve functionality, analyse traffic, and enhance user experience. Full details on how cookies are used and how you can manage preferences are available in our Cookie Policy.

Data Sharing & Third Parties

We do not sell or rent your personal data. However, we may share data with trusted third parties where necessary, including:

Payment processors
Website hosting and IT service providers
Analytics providers (e.g. Google Analytics)

All third parties are required to handle data securely and in compliance with UK data protection laws.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or regulatory requirements. When data is no longer needed, it is securely deleted or anonymised.

Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. While no system is completely secure, we work to ensure data is handled responsibly and safely.

Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to data processing
Request data portability
Withdraw consent at any time

To exercise your rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies separately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be posted on this page, and the “Last updated” date will be revised accordingly.